Transition From a Third-Party Vendor To a Strategic Multi-Year Partner

One of our major clients is in the manufacturing and retail space. We began in 2002 by writing specialized technical content and performing catalog integrity checks for a very large catalog of software & peripheral products for the Americas region. Soon, our product domain knowledge and process execution expertise bore fruit and we expanded our services to include Pricing Analytics. This new project allowed us to showcase how we marry people, process and technology concepts to share business context and best practices for process improvement. In a very short while, we were able to expand the Pricing Analytics service across product lines, sales segments, countries and global regions. Our strategy fructified, and soon we found ourselves as solution providers to our client’s marketing, supply chain, sales, service and support departments.

Our service offerings within this client from inception of such engagement in 2002 till date, is summarized below:

Client
Functions

Marketing

Pricing

Competitive benchmarking and price positioning and recommendations

Product Content

Creating and editing product content used in various marketing vehicles, online and offline

Auditing Marketing Communication

Auditing online and offline marketing communication to ensure data accuracy, timeliness and relevance

Marketing Program Effectiveness

Tracking sales against advertisement programs to

determine return on

investment and optimize future marketing spends

Supply Chain

Grey Market Monitoring

Monitoring supply chain to identify presence and source of grey market activity as well as counterfeit products

Managing Product Data Hierarchy

Managing bill of material databases to ensure that products & services offered for sale can by fulfilled

Product Catalog Audits

Identifying and eliminating catalog errors through automated /
semi-automated reports

Popular Product Analysis

Perform top seller analysis by supplier, distributor, category, consumer segment, country and region

Sales

Product Bundling

Analyzing sales data to optimize product bundling and maximize size of each transaction

Search Engine Optimization

Ensuring relevant search results for popular keywords and maximize probability of conversion

Third Party Forum Monitoring

Searching external forums for unusual traffic, product related posts, pricing errors or other unauthorized activity

Lead Generation

Analyzing past purchase patterns and other public databases to generate sales leads

After Sales & Services

Customer Experience Analysis

Analyzing customer feedback from various contact centers to identify patterns and improve customer experience

Preventive Service Support

Coordinating pre-emptive service visits or part replacements by analyzing

product return history

Moderating customer community bulletin boards to ensure compliance with appropriate terms of service

Sales Performance Tracking

Analyzing sales data to report performance of sales quotes and targets

Finance

Invoice Reconciliations

Reconciling sales data with order and financial systems to ensure that revenue recognition is synchronized

Invoice status reporting

Dispatching timely reports to vendors for incorrect, missing or rejected invoices

Legal

Negotiation Support

Benchmarking cost with competitors and identify missing rebates for improved vendor contract negotiation

Contract Support

Populating RFPs for customers and compiling economic parameters future analysis

Compliance Audits

Auditing marketing communication against clients' partner guidelines

Environmental Health and Safety

Reporting workplace safety metrics across client office locations using injuries and illness data

Analytics

Operations Management

Audits and Reconciliations

Reporting / Metrics

Our Core Competencies