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Catalog Integrity Checks
Online shopping is the process of
purchasing products or services over the
Internet.
Online catalog is an analogy with mail
order catalogs. All types of companies
have retail web sites, even those that
do not have stores and paper catalogs.
Popular retail websites have thousand of
products for sale. Maintaining this huge
number of webpages is a daunting task.
Even minor errors can cause loss to the
company especially if the error is about
pricing.
Benefits of Catalog Integrity Checks
- quality assurance
- enhanced brand image / brand loyalty
- potential money saver
- enhanced customer experience
Catalog Integrity Checks – Need
- increased competition – need to
impress
- potential monetary loss due to errors
- high customer expectations
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