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| Content & Catalog Management |
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Providing the Process, Heavy Lifting and Quality Assurance for an Optimal Online Experience
The complexity and consistently manual nature of effecting high quality content management execution necessitates a highly process driven, well staffed, experienced approach. eClerx's extensive experience working with some of the largest online retailers and content providers across content management systems means our clients benefit from years of experience and millions of discreet content items created, published, QA’d and decommissioned.
eClerx's Content Management Services comprise four main categories:
Content Production
- Create and update content pages across CMS platforms
- Manage product content through entire lifecycle
- Support research & Test-n-Target activities
- ISO 27001 certified for information security
- Implement SEO initiatives for natural search results optimization
Promotional Merchandizing
- Create / maintain promo SKUs and online promotions
- Create / maintain Advertising Partner landing pages
- Create e-mail campaigns and ROI tracking
Imagery Management
- Create and update Imagery and Flash files from source content
- Resize imagery files for various imagery placements
- Support research & Test-n-Target activities
- Digital Asset Management for optimal use and re-use of imagery
Quality Audits
eClerx employs our “4C’s” approach to online content quality:
- Correctness of online content, SKUs and promotions
- Completeness of content
- Consistency of content and messaging across client sections and websites
- Compliance against VID guidelines, partner funding obligations, statutory requirements etc.
To complement our 4C’s, we bring comprehensive measurement and analysis of our clients’ online quality via regular reports and dashboards to facilitate prompt root cause analysis and remedies. |
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