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| Data Lifecycle Management |
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Coordinating Complex Multi-Channel Data Sources into One View Use and Deriving Highly Actionable Insights
Corporations, regardless of industry, are inundated with masses of data, both internal and external.
Challenge 1: getting it organized into some usable format.
Challenge
2: Using that data for greater insight and business impact.
eClerx’s deep data expertise cost effectively drives and delivers data solutions and insights throughout the data lifecycle: |
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Data Extraction and Transformation |
- Multi source / channel data extraction: legacy systems / custom-built / standard applications
- Data cleansing for free text fields, statistical imputation of missing values, data de-duplication
- Data transformation for advanced analysis
- Modeling dataset preparation for advanced reporting and analytics manipulation
- Expertise in leading ETL (Extraction, Transformation & Loading) tools - MSSQL Server 2005 – SSIS, BO Data Integrator
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- Timely availability of data for analysis & insights
- Deeper decision-making and insight based on facts instead of intuition
- Liberation of technology & operations team from data sorting and sifting
- Clean data is particularly important for CRM initiatives
- Higher response rates from customers
- Lower costs of campaign / focused & efficient use of marketing budgets
- Significantly reduced spamming effect on customer
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| Data Integration |
- Customer one-view creation
- Data mart creation for specific views around products, services, business unit etc
- Technologies used – dot net 3.5, VS 2008, MSSQL 2005, VB, COM / DCOM / COM+, XML / XSLT
- Concepts implemented – WCF, Web / Windows services, Smartclient deployment, console application
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- 360-degree view of customer and its profitability enables deeper insights and better focus of marketing budgets
- KPI design, tracking , reporting and analysis becomes faster with purpose specific marts
- More informed decision making at org level instead of unit level
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| Data Reporting |
- Business data reporting & analysis
- Recurring & ad hoc business reports
- Expertise on MSSQL Server 2005 for online reporting
- BO XI (Desktop intelligence & Web intelligence ) based reporting
- Crystal Reports
- Multi-dimensional reporting using data cubes
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- Accurate & timely reports essential to make decision
- Interactive senior management dashboards for quick performance overview
- Drill-down for product heads, business heads to identify problem areas
- Superior quality of reports with meaningful charts & graphs
- Ad hoc business analysis support to help decision-makers with analysis of their requirements
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| Data Mining & Predictive Analytics |
- Portfolio segmentation
- Value based, need based, product based
- Clustering decision trees
- Predictive modeling using SPSS / SAS
- Response models
- Churn models
- Fraud models
- Campaign management
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- Deeper portfolio insight and management via segmentation
- Quicker identification of higher value add strategies
- Lower cost of reaching / managing customers with dynamic advanced predictive models
- End-to-end campaign support from design to execution to reporting & analysis
- Develop and maintain repository of campaign details and performance for future reference and enhancement
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