Gray Market Price Monitoring

Gray market is a term associated with the trade of new goods through channels other than those authorized by the manufacturer. It is a flourishing industry in itself. Grey market goods are not usually illegal.

Mostly this way of parallel import happens when the price of goods is drastically more in one place. This usually happens with electronic equipments. Traders purchase the product where it is cheaper, often at retail prices and import it legally to the target market. It is then sold at a price which is below the authorized market price.

In the current global market place it has become very essential for companies to that Gray Market Price Monitoring is an important part of the business processes. Further, understanding of Gray market pricing helps organizations in adjusting ex-factory pricing to limit the negative impact of gray channel.

Gray Market Price Monitoring - Benefits
- reduce risk to brand
- proactive approach
- must have in current global economy

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