We have recently acquired the Igentica Travel Solutions Limited (ITS) and its wholly owned subsidiaries, Igentica Limited, Electrobug Technologies Limited and Ebug Pricing Intelligence Limited - UK in July 2007, which introduced us to a client base of global corporations in the travel and hospitality industry. These companies are primarily engaged in the business of providing pricing analytics services to certain large organizations in the travel and hospitality sector in EMEA and USA. This acquisition immediately adds an enviable list of blue chips names to our client roster, gives us a foothold in the travel and hospitality sectors - sectors that enjoy high online spend, and augments our sales and marketing capabilities by strengthening eClerx’s existing UK / Europe sales team. 

Igentica provides and manages applications that automatically retrieve competitor pricing and availability from the internet. This involves simultaneously finding multiple product and service price availability information from competitor or shopping/referral portal web sites and comparing the data to the client’s price and availability for the same products or services on the same dates. The data comes from differing web architectures and file formats. Igentica’s web platform reformats the information into comparison tables that clearly reveal price and availability differences. As well as producing reports that support individual pricing decisions the system also generates analyses that inform strategic pricing. Their customers include several hotel resellers, IT hardware retailers and global car rental companies. 

Electrobug services on the same lines, scanning your competitors or channel websites and creating an up-to-date database of pricing information, providing a transparent view of the marketplace for making tactical pricing decisions. Electrobug provides the data retrieval, data matching, reports and production facilities to outsource most of the pricing data collection needs of clients to enable them to make intelligent real-time pricing decisions. Electrobug utilizes services such as Web Tools and Price Alerts to address many of the issues the typical pricing manager faces. Electrobug's growth has been explosive - expanding  from the retail technology sector into groceries and FMCG products then media products (books, music, video). Electrobug also has good presence in hospitality sector.

Read more about the Pricing Analytics solutions we provide in the following sectors: