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Online Content Development
Online Content Development comprises of
services offered on
- product catalog management
- client database management
- managing product life cycle
- price monitoring
- search optimization
- rebate mapping
Online Content Development forms an
integral part of any eCommerce websites
success. The key to product descriptions
lies in the middle ground. Firstly,
provide a description of comprehensible
specifics. And then provide the facility
to delve into more specific product
details for those who want it. Accurate
content is the key in converting
browsing traffic into potential
customers.
Online Content Development and
development is one of the core functions
that existed since the advent of
ecommerce. This constitutes developing
marketing language for selling products
and services online. The challenge is to
create a virtual tour of the online
store and provide the necessary support
and guidance to the online customer.
This is where Online Content Development
plays an important role.
Online
Content Development – eClerx Value add
eClerx from its extensive experience on
developing in house product content now
explores opportunities in online retail
store management for other product
groups.
eClerx provides tailor made content for
all products thus increasing the
customer buying experience. eClerx also
has instituted an audit process that
ensures that all content is free of
legal landmines thus minimizing legal
hassles to the Client. eClerx uses its
understanding of the process to
implement improvements like adding
related products. Domain knowledge on
key client systems has provided the
necessary edge in meeting client
expectations and providing value added
services to online customers.
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