Innovative Technology and Creative Capabilities Combine to Power End-to-end Digital Marketing Services for World’s Largest Brands
Companies’ Complementary Client Bases Present Significant Growth Opportunity
Mumbai, March 31, 2015 — eClerx, a specialist Knowledge and Business Process Outsourcing (KPO/BPO) company, today announced the acquisition of CLX Europe, a global media content creation, and delivery solution company with over 40 years of experience working with many of the world’s largest retail, publishers and luxury brands, for a total purchase consideration of up to EUR 25 million.
CLX Europe creates, manages and delivers creative assets globally to the multi-channel market for luxury brands and major retailers. The combined companies’ capabilities are highly complementary, and now form a continuous value chain of creative asset development, digital multi-channel production, data management, and analytics and insights.
“Today’s acquisition of CLX Europe will deliver consolidated digital marketing services to our current and future clients around the globe,” said PD Mundhra, eClerx’s co-founder. “Uniting our service offerings and respective client bases will build on our high quality and cost-effective solutions to accelerate and expand our Digital division revenue streams.”
eClerx’s acquisition of CLX Europe includes the company’s industry-leading FLUiiD4 Digital Asset Management (DAM) technology platform, the engine behind CLX’s creative production. From photography shoots, to tagging, attribution, approval, and channel-ready reporting, FLUIiiD4 is a one-stop-shop for managing digital assets. CLX Europe is also a leader in the Computer Generated Images (CGI) space – an emerging offering that delivers significant cost savings to fast moving retailers and luxury brands.
“We’re excited to join forces with eClerx in bringing a complete digital marketing service offering to our clients,” said Roberto Antoniotti, CEO, CLX Europe. “We believe that the combination of our technology, creative expertise and industry leadership will position us well for the future.”
Completion of the transaction is expected in the next fifteen days and is subject to applicable regulatory approvals and customary closing conditions.