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Making Complex Data Work for You in An Omni-Channel World

Industrial Manufacturing 

Manufacturing is no longer a disparate, scattered business. Today the manufacturing industry forms the foundation of the new, hyper connected global economy. It is built on complex supply chains, innovative technologies and a dynamic infrastructure, all working in harmony to service an increasingly omni-channel consumer.

In this new world of always-on customers, businesses which fail to get the basics right risk being left behind. Brands need to focus on customer needs, ensuring that their sales and marketing channels are effective and coupled with a clear understanding of the competitive landscape. Above all, businesses need to effectively deal with the large amounts of complex data generated by these new relationships and interactions.

eClerx’s broad manufacturing industry experience combines with deep expertise and focus on data  to bring opportunities for our manufacturing clients to further optimize important competitive levers such as channel effectiveness and supplier management.

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  • Complex networks and data flows that are inherent in today’s manufacturing industry need to be effectively managed
  • Tracking and incentivizing channel performance to ensure channel sales effectiveness
  • Ensuring that there is a single source of high quality data across the organization that captures channel, customer, product, sales etc and that can be integrated in every department
  • The challenge of sourcing and utilizing competitive and channel intelligence in the marketplace across regions


  • Master Data Management : Effective data integration, governance, quality and stewardship, including management and analysis of performance and marketing data to and from the channel and partners
  • Product / Catalog Data Management : Effective SKU and catalog management including enhanced product data and assets for distribution to distributor and retail partners
  • Competitive Intelligence : Key competitor price and offering analysis
  • Reporting and Analytics : Creation, automation and ongoing execution of robust reporting frameworks across the organization


  • ​All of our vertical leaders come from the manufacturing industry, enabling them to use their extensive industry experience for more than ten years to drive deep customer insight across multi channels for our portfolio of Fortune 500 clients
  • By providing deeper, more timely customer insight and engagement across the modern omni-channel landscape we help our manufacturing clients drive both loyalty and sales
  • We love complex data. Our rigorous data management and high data quality drives confidence and greater accuracy in analysis, meaning our manufacturing clients know what is happening all the time
  • By helping to secure the effective management of supply chain and rationalization of suppliers, our clients reduce their costs and minimize their complexity