New York / Mumbai —February 22, 2011—eClerx today announced that it has joined the WAA, Web Analytics Association, to help shape the evolution of the digital marketing industry. Founded by web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry.
With a strong history of dedication to the promotion of a global understanding of web analytics, the WAA creates an informed and involved web analytics community through the connection and empowerment of its members. The organization has more than 1,500 members worldwide, representing forty countries and a broad spectrum of expertise.
“We are excited about joining the Web Analytics Association, the standard bearer for the web analytics universe,” said Scott McCartney, Principal, Sales & Marketing Services division, “and we look forward to working with them and the broader community to continue to advance the digital marketing discipline. We are particularly energized at the possibilities of helping further develop the web analytics ecosystem in India with the WAA and our dedicated and ever growing team of analysts.”
eClerx’s web analytics practice is a key pillar of their Digital Marketing service offering which provides end to end Online and eCommerce operations management from its offshore delivery centers in India. eClerx’s web analysts become extensions of their Fortune 500 and Internet Retailer 500 clients’ teams, taking on the heavy but critical lifting of web analytics: data management, cleansing and verification, report building and automation, tagging and QA. The end benefit for clients is bandwidth to undertake more strategic, higher value analysis and action and the realization of the opportunity costs tied up in the foundational work.
WAA is the leader, spokesperson, and guardian of the web analytics profession and is owned and run by members for the benefit of members. Members of the WAA receive access to web analytics best practices, current and relevant industry information, local and global networking opportunities, key resources, valuable research, standards, discounts to industry events and publications and participation with social media groups. WAA members are also given the opportunity to get involved with relevant industry legislation and they may choose to participate in the strengthening of the trade through certification programs.
Peter Sanborn, president of the WAA, stated, “On behalf of the WAA Board and members, we welcome eClerx to the association. The strength and success of WAA is generated from and through members. The more companies who participate in the WAA, including both vendors and practitioners, the association will be better positioned to lead the industry and profession.”
Incorporated in 2000, eClerx is India’s first and only publicly listed Knowledge Process Outsourcing company and is traded on both the Bombay and National Stock Exchanges of India. eClerx employs 4000 employees across its five Indian delivery centers in Mumbai and Pune plus our global client interfacing locations in San Francisco, Chicago, Austin, New York, London, Dublin, and Singapore. eClerx delivers confidence and value to our clients’ critical processes via research and consulting services and process outsourcing solutions that combine people, process and technology to reduce the total cost of service whilst improving insight, quality and control.
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