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Top 3 strategies to optimize revenue this holiday season

​​October 5, 2015

By Don Nelson, Retailing Today
As the holiday season creeps up and Black Friday is just around the corner, successful companies are finalizing plans to maximize their seasonal revenues. A holiday retail sales forecast from eMarketer estimates a year-over-year increase of 5.7%, hitting an all-time high of $886 billion. To help retailers capture a larger slice of the expanding holiday pie, digital marketing services company eClerx Digital has identified three top strategies focused on optimization.

To accelerate your company’s ROI, the name of the game is optimization. Optimization should be viewed as a discipline, not a project, particularly when preparing for the holidays. The goal is serving your customers the products and offers meaningful to them – in a method more personal and favorable so they’ll buy your products.

Read the full article here. ​​​
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