Retailers meet to learn how to keep customers clicking
By Suzette Parmley, Philly.com
With online retailing, "the challenge is the consumer is moving faster than companies are able to adapt," said Don Nelson of New York-based eClerx L.L.C., which provides digital marketing services. He was among those trolling for new customers in the cavernous Expo Hall that showcased the latest technologies and products for retailers. "In some cases, they are bumping up against what is possible, and wanting more.
Shopping is becoming even more high tech, and those who can personalize the experience through the click of a mouse will leave those who can't in the dust.
The merging of technology and data can boost retailers' profits, draw customers, increase brand awareness, and instill loyalty. That was the recurring message at the Shop.org Digital Summit hosted by the National Retail Federation here this week.
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