Home > Sales & Marketing Services > Services & Solutions > Analytics, Insights & Reporting > Digital Analytics & Optimization

Whitepaper

Moving from Data to Insights: Avoiding Breakdowns in the Insight Generation Process

Get Your Analytics Team Focused on Acting on the Insights Buried in Your Data

Read More

Related Services

Solve Your Digital Analytics Staffing Dilemma

Digital Analytics & Optimization

Digital Analytics teams often feel that they spend too much of their time on the basics of analytics: reporting, tagging, data quality checks and data reconciliations, and ad hoc requests. Management of a digital analytics and optimization team is made even more complicated by the broad range of activities and skills involved: data management experts to help transform raw data into useable information, digital marketing experts to interpret data and influence internal stakeholders, technical experts to ensure a high quality implementation, and the full gamut of technical, analytics, creative, and project management skills for running an A/B testing program.

Given limited budgets, geographic and cost restrictions on talent sourcing and the simple fact that these skills don’t exist in a single “unicorn” candidate, eClerx brings a cost-effective means to build out the key components of your team to tackle the time-consuming yet critical heavy lifting that get in the way of your in-house team focusing on the strategic, high value-add work.
​ ​

Challenges

  • ​Spending too much time on reporting
  • Too much reliance on manual processes / lack of automation and time to automate processes
  • Insufficient quality assurance on data being published
  • Missing or inconsistent tags leads to poor data quality
  • Too many ad hoc requests for data and analysis, not enough time to prioritize or respond to all of them
  • Very difficult to recruit, hire, train and retain properly skilled analyst team
  • Not enough resources to run a high-quality A/B testing program

Solutions

  • eClerx provides highly-skilled, dedicated analysts who can perform the most time-consuming tasks, freeing up your internal analysts to focus on the highest impact activities for your business
  • Creation and management of all ongoing reporting
  • Design and management of a structured data and analysis request process, enabling effective prioritization of activities
  • Assistance with ad hoc data and analysis requests
  • Tag audits and implementation support
  • A/B testing support, including basic test development, pre- and post-launch QA, and test result analysis
  • Voice of customer and social media analytics

Benefits

  • Eliminate the HR burdens of recruiting, hiring, training, retaining and re-sizing analyst teams
  • Access to digital analysts skilled across analytics platforms and techniques
  • Easily scale up or down your analytics programs and initiatives
  • Best-in-class automation and process control techniques