Price Optimization
“A 5% improvement in
returns on sales from improved pricing
creates $1.5 billion of additional value
over five years for an average S&P 500
company”
Source: McKinsey and
Co.
Price Optimization is
one of the processes by which this
additional value is created. It provides
that often elusive competitive advantage
through effective price management.
Some of the types of
reports that are the end result of a
price optimization process are –
- Price Position Analysis
-
Promotions Analysis
-
Worldwide Assortment and Gap analysis
- Executive Dashboard
Reporting
Price Optimization –
Reports deep view
Price Position
Analysis
-
Price position reports – at SKU level
for ten thousands of SKUs
-
Price movement recommendation models
based on customized business rules
Promotions Analysis
-
Customized alerts on competitive
promotional landscape
-
Reports on SKUs requiring promotional
introduction and discontinuation
Worldwide Assortment
Gap and Analysis
-
Benchmark product assortment against
competitor by category
-
Combine competitive intelligence and
market insight to determine catalog gaps
and optimize product mix
Executive Dashboard
Reporting
Summarize current and
proposed situation for dissemination of
competitive updates to larger
organization
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