eClerx - Pricing Analytics - Media & Entertainment

		Travel and Hospitality
		Retail
		Technology
		Media & Entertainment

Service : Media & Entertainment

Pricing Analytics solutions for the Media & Entertainment segment

This service is targeted towards organizations operating in markets where product/service prices change frequently.

Large and constantly changing inventories are a characteristic of companies with an online presence in the Media and Entertainment segment. The sheer number of products sold online makes price tracking and analysis a difficult and time consuming task.

Using a blend of automation and precise processes we provide detailed competitive price benchmarking of our client’s products based on market conditions and internal business needs.

We provide and manage applications that automatically retrieve competitor pricing and availability from the internet. This involves simultaneously finding multiple product price and availability information from competitor’s web sites and comparing the data to the client’s price and availability for the same products on the same dates.

Markets we cater to in the Media & Entertainment segment

	Cable TV providers
	Internet service providers (ISP)
	Movies/Music online rental
	Online retailer of DVDs/CDs/Books
The reports we provide are incisive and also highlight information on trends to allow our clients to make educated business decisions. Some reports we provide –
	Price Position Analysis
	This report essentially compares the price positioning of the clients products/services with that of its competitors. This empowers our clients to take effective pricing decisions by identifying competition by stock keeping units (SKUs) which shows a much detailed picture of the situation in the marketplace. This report also provides contiguous monitoring of price moves by competitors and automated or manual identification of competing products for right benchmarking.
	Promotion Analysis
	This report empowers you to make effective marketing decisions by keeping a constant check on the promotions offered by your competitors thus giving you a competitive edge. It tracks promotions like discounts/rebates, free shipping, trade-ins, cross promotions to name a few. Additional add on could be metrics that estimate a competitors promotion budget by product/ service category.
	Assortment and Gap Analysis
	Diverse product portfolio and constant updating of product catalog has become an imperative for organizations to remain competitive. We help our client’s in this by combining competitive intelligence and market insight to determine catalog gaps and redundant products, analyzing catalog by brand, by region, by category, by feature or any other specified requirement, providing near real time alerts on catalog change, newly introduced products, discontinued products, and benchmarking catalog and top-seller assortment against competitor by category.
	Executive Dashboard Reporting
	Executives today do not have the time to sieve through realms of data and then analyze it. For this purpose we have developed a specialized line of service which reports to these top level management executives the information they need in a very user friendly format to make quick and effective decisions. On the pricing analytics front these reports consist of a real time view of pricing and margin consideration besides a customized dashboard status on catalog health and quality.