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| Sales and Marketing Services Resources |
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Resource Library
As an industry recognized knowledge management leader, eClerx already strives to share, instill and drive best practices across all our engagements. As an extension, we believe it’s critical to provide thought leadership and research that further disseminates developments in the industries and markets we work in. Below is a selection of whitepapers, blogs and webinars on pertinent topics facing our markets and clients.
We welcome you to visit regularly as our knowledge base is updated. Please also follow us on Twitter (@eClerxSMS) for key insights & updates in the Sales & Marketing and outsourcing worlds. |
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Your Numbers Are Wrong: Ensuring High Quality Web Analytics Data |
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This white paper will examine
- Root of data quality challenges in most organizations
- The key components required organizationally to ensure data quality is focused on
- How engaging with a web analytics and data management specialist like eClerx can cost effectively drive much higher data quality and focus your in-house teams on higher value add analytics and insight
Read More | DOWNLOAD |
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Replatforming and the Content Migration Challenge: 8 Steps to Content Migration Success |
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This white paper will examine the content migration specific obstacles that accompany an effective ecommerce replatforming project and demonstrate how engaging a Content Migration Specialist from the outset of the project can drive greater value, ROI and success. The content will highlight the following components:
- The current state of most replatforming projects
- The 8 Steps to Replatforming Content Migration Success from pre-migration asset analysis to future state process analysis, documentation, migration and training
- A case study where eClerx assisted a Fortune 100 ecommerce leader with its global replatforming content migration and future state content management processes
Read More | DOWNLOAD |
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The Intersection of Marketing and Outsourcing: Freeing Marketers to Do Marketing |
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This white paper will examine the obstacles that accompany effective CRM and marketing automation system deployment, and demonstrates how outsourcing certain parts of the marketing lifecycle helps to remove those obstacles. The content will illuminate and respond to market forces including:
- The maturation of automation technology, and assigning responsibility for its usage to internal staff or external partners based on expertise and business objectives;
- Strategies that spring from the superior customer/prospect data now available;
- The evolution of traditional Business Process Outsourcing (BPO) models into today’s “BPO+" and Knowledge Process Outsourcing (KPO) standards, and how these advances are being exploited by marketing leaders for competitive advantage;
- New opportunities for innovation created at the intersection of marketing and outsourcing
- Handy checklists for:
- Evaluating the “outsourceabililty” of in-house marketing activities
- How to select an outsourcing partner
Read More | DOWNLOAD |
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eClerx to attend eMetrics Marketing Optimisation Summit – London, UK (Nov 30, 2011) |
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eClerx to attend Accelerate web analytics conference in San Francisco (Nov 18, 2011) |
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eClerx team will be at the Web Analytics Wednesday in San Francisco (Nov 17, 2011) |
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