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| SEO / SEM Analytics |
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Providing the Insight to Drive Effective Search Campaigns
Effective SEO and SEM campaigns require constant vigilance and iterations – analysis, interpretation, management and implementation. Then you start over again to evaluate effectiveness and respond to changing market dynamics and search engine algorithms.
eClerx provides paid search (SEM) analytics and operational support to help clients maximize search campaign ROIs:
- Keyword classification and generation
- Paid search performance measurement – top keywords by conversion contribution and / or engagement (including long-tail analysis)
- PPC account management
- Campaign management
- Ad copy creation
- Destination URL determination
- Competitor analysis
eClerx integrates multiple data sources to transform natural search (SEO) data into actionable information:
- SEO performance - classified by:
- landing page
- engagement vis-à-vis paid search or direct arrivals
- contribution of SEO visitors to site KPIs
- Analysis vs. paid search performance – keyword cannibalization
- Measurement of engagement on top entry pages and analysis of significant changes in entry page visits
Similar to our internal search services, eClerx also analyzes our clients’ product listings on third-party / authorized retailer websites as part of our Channel Management services. This analysis helps drive higher rankings, page views and ultimately conversions with partners and through the channel. |
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