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Competitive Intelligence is the process of collecting, evaluating, and using data about products, customers, competitors etc for the planning requirements of a company. Sales Intelligence is the term used when this process is used in the context of Sales.
Smart companies implement Sales intelligence to ensure:
- Optimal sales strategy
- Scientific reasoning for sales decisions
- Pricing policies and tactics which make judicious use of real time competitor pricing, promotions, catalog and feature gaps
The eClerx Advantage for Sales Intelligence solutions:
- Global engagement experience
- Proven web mining and reporting models
- Fully customized solutions using mix of domain expertise and automation tools
- Flexible project structure to minimize risk
- Actionable metrics
Sales Intelligence - Importance:
- Must have for successful sales strategy
- Make use of current sales trends
- Stay ahead of competitors
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