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| Ensuring High Quality Web Analytics Data |
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Executive Summary
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Data Quality challenges are a given in web analytics. Due to scarce
- resources (both human and time),
- skills,
- commitment,
data quality usually receives too little organizational priority, resulting in lower ROI on web analytics program and platform investments
This white paper will examine
- root of data quality challenges in most organizations
- the key components required organizationally to ensure data quality is focused on
- how engaging with a web analytics and data management specialist like eClerx can cost effectively drive much higher data quality and focus your in-house teams on higher value add analytics and insight
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